KOIO
Selected works from my time as Editorial & Copy Director at Koio, a New York–based footwear brand. Additional details and samples upon request.
VERBAL IDENTITY
I created a premium yet approachable tone of voice for Koio, articulated the brand’s core messaging pillars, crafted a new tagline, and refreshed all website and print collateral copy to inject the new identity into every brand touchpoint.
Role
Verbal Identity
Copywriting
Team
Creative Direction: Moira Gilligan
UX/UI Design: José Goicoechea
Year
2022
REGENERATIVE CAMPAIGN
Koio partnered with regenerative farms in Switzerland to create luxury footwear that restores ecosystems. At the time, this was a first-of-its-kind initiative in luxury footwear.
I created a campaign story that sold the sneaker at a price well above Koio’s usual range, at a time when regenerative farming was not yet mainstream. With this campaign, the shoe sold out in three days.
Role
Editorial Direction
Content Strategy
Copywriting
Team
Art & Design: Moira Gilligan
UX/UI Design: José Goicoechea
Year
2022
EDITORIAL CONTENT STRATEGY
When I joined Koio, the brand’s content was purely product-driven. I created an editorial strategy that moved beyond selling to build loyalty, authority, and trust through storytelling that drew audiences deeper into Koio’s world.
To bring that strategy to life, I pitched and wrote all published editorial content, from profiles and informative articles to features developed as part of larger campaigns, including The Man in Charge of the Beverly Hills Hotel—a story created for Koio’s Beverly Hills Hotel collaboration.
Role
Editorial Direction
Editorial Content Strategy
Writing
Year
2021–2023
