New York–based storyteller and strategist helping brands across the world define what they stand for and express it through compelling messaging and narratives.

SELECTED WORK

2016––2026

MAIDEN HOME

Verbal identity, positioning, messaging, content strategy, nomenclature, and copy at Maiden Home, the New York–based furniture and design house.

KOIO

Verbal identity, messaging, editorial strategy, and copy for the New York–based footwear brand Koio.

STEVE MADDEN

Tone of voice and copy for Steve Madden, the international footwear brand. Proprietary work—details upon request.

NET-A-PORTER

Copy and style guide development for NET-A-PORTER, the leading destination for women’s luxury fashion, beauty, and lifestyle.

MR PORTER

Copy and style guide development for MR PORTER, the leading destination for men’s luxury fashion and lifestyle.

OLARA

Copy for Olara, a luxury waterfront condominium in the Palm Beaches.

THE CUT

Journalistic coverage of art, fashion, events, and culture for The Cut, New York Magazine’s women’s website.

CR FASHION BOOK

Journalistic articles and print editing for CR Fashion Book, the fashion, art, and culture magazine by Carine Roitfeld.

ABOUT

I'm a New York–based storyteller and strategist helping brands define what they stand for and translate that clarity into scalable messaging systems and compelling narratives. My approach blends strategic thinking with exceptional execution, starting with brand messaging frameworks and bringing them to life across campaigns, product launches, and executive communications.

Additional information and samples upon request: marybdellas@gmail.com.

Selected Clients

Maiden Home
Baggallini
Steve Madden
Ever/Body
Soho Grand
The Roxy Hotel
One High Line
ADEAM
Grand Wailea
Rio Hotel
Shell Bay
Sophie Ratner
Koio
NET-A-PORTER
MR PORTER
The Cut
CR Fashion Book