NET-A-PORTER & MR PORTER
Selected works from NET-A-PORTER and MR PORTER, two of the leading online retailers for luxury fashion, beauty, and lifestyle products. Additional details and samples upon request.
PRODUCT & LANDING PAGE DESCRIPTIONS
I wrote high-conversion product and landing page copy across all categories for NET-A-PORTER and MR PORTER, adapting to each brand’s tone of voice, writing fluently in both American English (NET-A-PORTER) and British English (MR PORTER), and meeting legal and compliance standards.
Role
Writing
Year
2018–2021
NET-SUSTAIN STYLE GUIDE
NET-A-PORTER’s NET-SUSTAIN initiative spotlights products that meet rigorous standards for conscious craftsmanship. At a time when greenwashing was widespread in fashion, it was critical to produce accurate, informative copy that clearly communicated the sustainable attributes of NET-SUSTAIN products.
I developed an internal style guide that trained 20+ writers to move beyond vague claims and marketing buzzwords by establishing clear standards for specificity and transparency. The guide ensured NET-SUSTAIN copy was credible and consistent, while reinforcing NET-A-PORTER’s authority in sustainable luxury.
Role
Writing
Editing
Year
2020–2021
FINE WATCH STYLE GUIDE
At NET-A-PORTER’s studio in the United States, I was the fine jewelry and watch copy specialist—an area I was drawn to by the challenge of balancing product storytelling with technical precision.
In this role, I developed an internal writing guide focused on fine watch mechanisms and features, equipping writers to create brand-aligned copy that resonated with both seasoned watch collectors and those new to the category.
Role
Writing
Editing
Year
2021
