PRODUCT & LANDING PAGE COPY

Leveraging customer insights, SEO keywords, and my extensive knowledge of all things beauty, skincare, fine jewelry, and fashion, I crafted thousands of product descriptions and designer landing page descriptions that drove conversion and helped clients make informed purchases.

I also spearheaded the development of NET-A-PORTER’s writing guidelines around sustainability, fine jewelry, and watches. These guidelines improved the international Copy team’s ability to translate complex information into compelling product copy.